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Ads Performance — 2023 · 2024 · 2025 · 2026 YTD
2023 Revenue
₺44.91M
ROAS 16.51x
2024 Revenue
₺72.74M
▲ +62% vs 2023
2025 Revenue
₺94.58M
▲ +30% vs 2024
2026 YTD Revenue
₺30.78M
Jan–May verified scope
2023–2026 Executive Ads Comparison
| Period | Revenue | Ad Spend | ROAS | Orders | Avg. Basket | Scope |
|---|
| 2023 | ₺44.91M | ₺2.72M | 16.51x | 62,643 | ₺717 | Full year |
| 2024 | ₺72.74M | ₺4.48M | 16.23x | 52,796 | ₺1,378 | Full year |
| 2025 | ₺94.58M | ₺6.48M | 14.61x | 50,201 | ₺1,884 | Full year |
| 2026 YTD | ₺30.78M | — | 14.39x | 16,062 | ₺1,916 | Jan–May verified |
2026 is YTD, not a full-year figure. It is shown on the same overview for continuity but should not be compared as a completed annual period.
| | Channel A | Channel B | Channel C | Channel D | Total |
|---|
| Revenue | 2024 | ₺72,738,843 | ₺34,329,368 | ₺23,302,921 | ₺4,359,676 | ₺134,730,808 |
| 2023 | ₺44,905,202 | ₺11,364,338 | ₺3,824,205 | ₺0 | ₺60,093,745 |
| Δ | +62% | +202% | +509% | — | +124% |
| Orders | 2024 | 52,796 | 42,054 | 22,745 | 4,108 | 121,703 |
| 2023 | 62,643 | 20,573 | 6,034 | 0 | 89,250 |
| Δ | −16% | +104% | +277% | — | +36% |
Monthly Trend — Annual Metrics View
Revenue ₺MSpend ₺MOrders K (scaled)
Top Revenue by Gender
| # | Gender | Product Detail Views | Add to Cart | Units Sold | Revenue | Rev % |
|---|
| 1 | Boys | 4,492,378 | 295,023 | 38,753 | ₺36,534,604 | 48.93% |
| 2 | Girls | 4,368,470 | 295,464 | 39,331 | ₺35,146,881 | 47.07% |
Top Revenue by Product Group
| # | Group | Product Detail Views | Add to Cart | Units Sold | Revenue | Rev % |
|---|
| 1 | Preschool | 2,737,262 | 220,216 | 28,810 | ₺26,999,862 | 36.16% |
| 2 | Baby | 2,782,057 | 185,081 | 25,232 | ₺21,415,902 | 28.68% |
| 3 | Kids | 2,301,706 | 122,822 | 14,598 | ₺16,413,193 | 21.98% |
| 4 | First Steps | 1,006,949 | 59,580 | 9,037 | ₺6,569,930 | 8.80% |
Top Revenue Categories
| # | Category | Product Detail Views | Add to Cart | Units Sold | Revenue | Rev % |
|---|
| 1 | Boots | 2,258,497 | 140,113 | 18,596 | ₺22,053,487 | 29.53% |
| 2 | Sports Shoes | 2,675,294 | 167,669 | 21,229 | ₺18,858,953 | 25.26% |
| 3 | Sneakers | 1,231,468 | 85,079 | 9,574 | ₺9,601,505 | 12.86% |
| 4 | Sandals | 1,009,147 | 69,649 | 9,888 | ₺6,686,029 | 8.95% |
| 5 | Casual Shoes | 779,429 | 59,998 | 8,938 | ₺5,792,894 | 7.76% |
| 6 | Outdoor Boots | 471,619 | 28,142 | 3,816 | ₺4,827,521 | 6.47% |
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Yearly Metrics — 2023 · 2024 · 2025
Total Revenue 2025
₺94.6M
▲ +30% vs 2024
ROAS 2025
14.61
▼ −10% vs 2024
Avg. Basket Value
₺1,884
▲ +37% vs 2024
Cost per Session
₺2.01
▲ +46% vs 2024
3-Year Comparison — Revenue · ROAS · Orders · Basket · Sessions
| Metric | 2023 | Δ | 2024 | Δ | 2025 |
|---|
| Revenue | ₺44,905,202 | +62% | ₺72,738,843 | +30% | ₺94,576,200 |
| Ad Spend | ₺2,719,838 | +65% | ₺4,480,450 | +45% | ₺6,475,326 |
| ROAS | 16.51 | −2% | 16.23 | −10% | 14.61 |
| Orders | 62,643 | −16% | 52,796 | −5% | 50,201 |
| Avg. Basket Value | ₺717 | +92% | ₺1,378 | +37% | ₺1,884 |
| Sessions | 4,181,362 | −22% | 3,259,421 | −1% | 3,219,662 |
| Conversion Rate | 1.50% | +8% | 1.62% | −4% | 1.56% |
| Cost per Session | ₺0.65 | +111% | ₺1.37 | +46% | ₺2.01 |
In 2025, despite slight decline in orders and sessions, a 37% increase in average basket value drove overall revenue growth of 30%.
Monthly Revenue — Annual Comparison
Monthly ROAS — Annual Comparison
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2026 YTD — Jan to May 2026
Total Revenue YTD
₺30.78M
▲ +21.5% YoY
ROAS 2026 YTD
14.39
▲ +9.5% YoY
Avg. Basket Value
₺1,916
▲ +11.3% YoY
Total Orders
16,062
▲ +9.2% YoY
Monthly WEB Performance — Jan to May 2026
| Month | Sessions | Conv. Rate | Orders | Revenue |
|---|
| January 2026 | 227,153 | 1.13% | 2,559 | ₺5,421,054 |
| February 2026 | 191,890 | 1.27% | 2,446 | ₺4,459,422 |
| March 2026 | 334,104 | 1.37% | 4,593 | ₺10,162,423 |
| April 2026 | 308,498 | 1.64% | 5,063 | ₺8,743,543 |
| May 2026 (partial) | 72,289 | 1.94% | 1,401 | ₺1,991,600 |
| YTD Total | 1,133,934 | 1.41% | 16,062 | ₺30,778,042 |
March 2026 was the strongest month — ₺10.16M revenue, 4,593 orders. May remains a partial-month snapshot in the verified historical source.
Channel Mix — Jan–May 2026
Channel Performance — Jan–May 2026
| Channel | Sessions | Orders | Revenue | CVR |
|---|
| Direct | 248,812 | 4,719 | ₺10,056,816 | 1.90% |
| Google CPC | 218,712 | 3,734 | ₺8,165,795 | 1.71% |
| Organic | 169,584 | 2,385 | ₺5,160,562 | 1.41% |
| Meta | 451,096 | 2,249 | ₺4,876,826 | 0.50% |
| Yandex | 8,295 | 80 | ₺176,952 | 0.96% |